In todayâs time, it only takes 2,500 business card Design to boost a companies sale by nearly 3-4%. Thatâs a incredibly high rate of return for just one marketing resource. So why do so many cards end up in the garbage, after words ?
The fact is, myriad of business cards have shabby designs. No everyone wants to hold on to something that looks and feels cheapâat least, not for very long. This means that the person whose card is on that pocket isnât getting the value for money that the person is spending money in.
But as a designer, a person have the power to create an unique business card that will hold onto for months or even years together. Â Many of the cards look so much alike, that itâs easy to get stuck in a creative rut. We need to think out of the box. This is why weâve made this to guide and help you design the perfect business card.
You can always work with a professional graphic designer or a freelancer who can help you to create the ultimate business card design or business card template.
Plan a Strategy for aÂ Perfect Business Card Design
It is always a best practice to start creating a business card template with a little research. This will help you to know, what to put on your business card. Talk to your client and understand what is the goal and objective your client needs this can be understood by getting a creative brief for your client. Then, find a good business card layouts or a real business cards design to be used for your cardâyouÂ will find enoughÂ online design, likeÂ on Bing, googleâand other websites. These concepts might help you achieve your design goals.
Before you adopt an idea you need to think, about the rules of design that will make it work wonders. A black background looks sophisticated for a law field and so on. The idea that wonât meet your clientâs needs is not worth putting efforts.
Choose contact information
Once you have a basic Business card template, then you need to finalize the cardâs content firstâstarting with contact information. Choosing the right information is a real task because people connect in so many different ways. The secret is to understand how you can target audience, who likes to communicate and connect on them. Few of the attributed include
Name and title
Company name and logo
Email and URL
Add supportive text
Contact information is very important part of any business card, but a card that helps people know,Â howÂ to contact you is not very complicated. Your next important task is telling the Target AudienceÂ whyÂ they should contact your client. That can be addressed by a means of a tagline or a call to action.
TaglinesÂ are fantastic way to instantly tell people about who your client is and what they do. For instance, the owners of a Designing firm with a generic name likeÂ PixelDesignÂ might use a tagline like âimagine your dreamsâ to set themselves apart from normal crowd.
Add Images or illustration
Adding photos to a business card, lets you express a lot of things that words canât. For instance, you might use a floral background to show an examples of your clientâs work. This may also indicate that your client own a business of flowers. Adding an image or illustration can be a best way to be remembered amongst other business cards on the pocket.
Choose a material
There is a great saying that âThe medium is the messageâ
In the recent era it is very important that how you present your clientâs information should speak for itself. To stand out, you would always want to opt for something unique and sophisticated than cheap, flimsy paper. The only think which required more attention is that the material you would select should be related to your clientâs company. There are a lot of different types of papers and medium for a business cards to be printed on like
One of the main drawback with unconventional materials is that you lose a plethora of practicality and professionalism, while a classic paper is more comforting and better. If your client wants to go a head with a traditional paper card, then you must invest in sturdy paperâbetween 240gsm to 300gsmâso that the card wonât look cheap or tear easily.
Recycled paper is an amazing way to reinforce an eco-friendly clientâs message. But even if theyâre not âvery good to natureâ this option is still worth mentioning here. People throw out more than 9 billion plus business cards every year, and printing on recycled paper helps to reduce this wastage to a great deal. It will not only help your client image but also it will help the planet.
The recent trend is to stand out of the crowd. For that paper can be textured through embossing debossing or a unique stock, but imagine how surprised someone would be to receive a business card made out of quilted leather, wood, or even sandpaper. It sounds weird, but texture creates an out of world experience. These help in engaging more than you would ever had thought.
Metal Business Card Design
As we know metal is amongst the most durable and attention-grabbing, but itâs also expensive. You can offset the cost by designing a card people can use for years. A miniature tool, kitchen utensil, or magnet are all practical items that are easy to emblazon with your clientâs contact infoâandÂ dual-purpose cardsÂ are much more likely to survive than paper ones for years together.
Shape your business card
Across the world, wherever you go, business cards are always rectangular. This is because rectangle cards are easy to cut, wastage is very less and easy to keep in wallet, but these cards are very boring and they hardly interact with you.
A die-cut card can take any shape your client wantsâwhether thatâs a triangle, a giraffe, a cars body shape, or something else entirely. Die-cutting also lets you play around with shape of the card, this make the card more interactive creative and fun.
Hereâs a tip: to add a little shape without being too wacky, round the cardâs corners. On top of giving the card an interesting look, this will help to prevent natural wear-and-tear.
Choose an Effect
To a great extent, the type of material your client chooses for the card will decide what type of effects you can use on them. You would not want to print edible ink on a paper card, obviously. Unusual mediums like plastic and metal can typically only be imprinted in a single way, but printing on paper opens up, to several different options, ranging from colorful ink to shiny, metallic foil.
Four-color (CMYK) printing
Four-color process is also known as CMYK because each ink color is formed from a combination of cyan, magenta, yellow, and black. This gives you an access to a full spectrum of color instead of just specific few options. If you want your business card to incorporate full-color photography or a design that contains four or more colors, this is your best option you may would like to consider.
In this method, your card is stamped with sleek, smooth foil in your choice of color. This may include Hot foil stamping or Cold foil stamping. As the name suggest hot foil stamping is a process that include stamping of foil under hot conditions, where as cold foil stamping is done in cold environment. This has diverse visual appeal, the cold foil stamping would be more towards dark and dull tone where as hot foil stamping give a bright and sharp look to the imprint. Both metallic and non-metallic foils are available, so you donât necessarily need to use shiny gold or silver; you might go with a smooth matte red, instead.
Your business card design is physically raised (embossed) or recessed (debossed) into the business card template. This technique is often used in combination with other methods; for example, an embossed foil effect suggests elegance and class. Be careful when embossing text; if the words are too small or if you donât use ink or foil to accentuate them, they wonât be readable.
Choose a coating for business card Layout
A coating is a film Â that enhances your cardâs durability and appearance. Coatings are often called âfinishesâ because theyâre applied after the business card is printed. But since they can have a huge effect on the look and feel of the final design, itâs never a bad idea to plan ahead.
This option is usually a bit more expensive, but it grants your card heavy-duty protection against spills, rips, and other damage. Laminated cards last longer as compared to a non-laminated card, so your client should be able to get more use out of them.
Ultra Violet Coating
Ultraviolet (UV) coating wonât do much to improve your business cardâs durability, but it will add a great deal in terms of look and feel of the Visiting card, as it will provide even more gloss than aqueous gloss. UV coating also helps to bring out the colours in your business card, it brightens the business cards design and will really pop out the effects in your clients card.
In Spot you donât necessarily need to coat the entire card, or even use just one type of coating. Spot coatings allow you apply a finish to a specific area of the business card design. This is especially popular with UV coating, which you can use to draw attention to the text or logo on a card by making it extra shiny.
Choose a color scheme of Business card design
Color of the cards are extremely important element of your design, especially considering that people keep colourful cards moreÂ than standard black-and-white cards. The best colors for business cards are black backgrounds or pops of red because they stand out amongst others.
Make sure the colors you choose matches the goals you discussed with your client at the beginning of the project. Donât just pick colors that you think look nice. The business card is an extension of your clientâs personalityâand not yours.
Finding the best combination of typefaces and fontsÂ can be a challenge. It is usually the best to limit yourself to maximum two or three fontsâwith the perfect blend of colours, too many fonts can be distracting. You should consider pairing a neat, easy-to-read serif or sans serif with a decorative font. That way, youâre adding personality to your clientâs name, but the contact info should be readable.
Prep for printing
Contrary to popular belief, a successful print run is not just the printerâs responsibility. As a designer, you have the power to make the whole process much smoother and faster. You must communicate with the printer and prepare the business card artwork for optimal printing, especially when the designing for yourself or for your clients.
One last thought
One of the best parts of your job as a designer is that you can rock peopleâs expectations. Instead of the same old boring designs, you can create a totally unconventional business card that people will want to hold and keep for years. That sort of card isnât just an investment in the business. It is not just an extension of the cardholderâs personality. A truly phenomenal business card is one that starts a conversationâand keeps it going.
Have questions about how to design a business card? Have an example of an exceptional business card? Share it all in the comments!