Tips for a Perfect Business Card Design

In today’s time, it only takes 2,500 business card Design to boost a companies sale by nearly 3-4%. That’s a incredibly high rate of return for just one marketing resource. So why do so many cards end up in the garbage, after words ?

The fact is, myriad of business cards have shabby designs. No everyone wants to hold on to something that looks and feels cheap—at least, not for very long. This means that the person whose card is on that pocket isn’t getting the value for money that the person is spending money in.

But as a designer, a person have the power to create an unique business card that will hold onto for months or even years together.  Many of the cards look so much alike, that it’s easy to get stuck in a creative rut. We need to think out of the box. This is why we’ve made this to guide and help you design the perfect business card.

You can always work with a professional graphic designer or a freelancer who can help you to create the ultimate business card design or business card template.


Plan a Strategy for a Perfect Business Card Design

It is always a best practice to start creating a business card template with a little research. This will help you to know, what to put on your business card. Talk to your client and understand what is the goal and objective your client needs this can be understood by getting a creative brief for your client. Then, find a good business card layouts or a real business cards design to be used for your card—you  will find enough  online design, like on Bing, google—and other websites. These concepts might help you achieve your design goals.

Before you adopt an idea you need to think, about the rules of design that will make it work wonders. A black background looks sophisticated for a law field and so on. The idea that won’t meet your client’s needs is not worth putting efforts.

Choose contact information

Once you have a basic Business card template, then you need to finalize the card’s content first—starting with contact information. Choosing the right information is a real task because people connect in so many different ways. The secret is to understand how you can target audience, who likes to communicate and connect on them. Few of the attributed include

Name and title

Company name and logo

Phone

Email and URL

Social media

Address

Add supportive text

 

Contact information is very important part of any business card, but a card that helps people know, how to contact you is not very complicated. Your next important task is telling the Target Audience why they should contact your client. That can be addressed by a means of a tagline or a call to action.

Taglines are fantastic way to instantly tell people about who your client is and what they do. For instance, the owners of a Designing firm with a generic name like PixelDesign might use a tagline like “imagine your dreams” to set themselves apart from normal crowd.

 

Add Images or illustration

 

Adding photos to a business card, lets you express a lot of things that words can’t. For instance, you might use a floral background to show an examples of your client’s work. This may also indicate that your client own a business of flowers. Adding an image or illustration can be a best way to be remembered amongst other business cards on the pocket.

Choose a material

 

There is a great saying that “The medium is the message”
In the recent era it is very important that how you present your client’s information should speak for itself. To stand out, you would always want to opt for something unique and sophisticated than cheap, flimsy paper. The only think which required more attention is that the material you would select should be related to your client’s company. There are a lot of different types of papers and medium for a business cards to be printed on like

High-quality paper

 

One of the main drawback with unconventional materials is that you lose a plethora of practicality and professionalism, while a classic paper is more comforting and better. If your client wants to go a head with a traditional paper card, then you must invest in sturdy paper—between 240gsm to 300gsm—so that the card won’t look cheap or tear easily.

Recycled paper

Recycled paper is an amazing way to reinforce an eco-friendly client’s message. But even if they’re not “very good to nature” this option is still worth mentioning here. People throw out more than 9 billion plus business cards every year, and printing on recycled paper helps to reduce this wastage to a great deal. It will not only help your client image but also it will help the planet.

Textured materials

The recent trend is to stand out of the crowd. For that paper can be textured through embossing debossing or a unique stock, but imagine how surprised someone would be to receive a business card made out of quilted leather, wood, or even sandpaper. It sounds weird, but texture creates an out of world experience. These help in engaging more than you would ever had thought.

Metal Business Card Design

As we know metal is amongst the most durable and attention-grabbing, but it’s also expensive. You can offset the cost by designing a card people can use for years. A miniature tool, kitchen utensil, or magnet are all practical items that are easy to emblazon with your client’s contact info—and dual-purpose cards are much more likely to survive than paper ones for years together.

Shape your business card

Across the world, wherever you go, business cards are always rectangular. This is because rectangle cards are easy to cut, wastage is very less and easy to keep in wallet, but these cards are very boring and they hardly interact with you.

A die-cut card can take any shape your client wants—whether that’s a triangle, a giraffe, a cars body shape, or something else entirely. Die-cutting also lets you play around with shape of the card, this make the card more interactive creative and fun.

Here’s a tip: to add a little shape without being too wacky, round the card’s corners. On top of giving the card an interesting look, this will help to prevent natural wear-and-tear.

Choose an Effect

To a great extent, the type of material your client chooses for the card will decide what type of effects you can use on them. You would not want to print edible ink on a paper card, obviously. Unusual mediums like plastic and metal can typically only be imprinted in a single way, but printing on paper opens up, to several different options, ranging from colorful ink to shiny, metallic foil.

Four-color (CMYK) printing

Four-color process is also known as CMYK because each ink color is formed from a combination of cyan, magenta, yellow, and black. This gives you an access to a full spectrum of color instead of just specific few options. If you want your business card to incorporate full-color photography or a design that contains four or more colors, this is your best option you may would like to consider.

Foil stamping

In this method, your card is stamped with sleek, smooth foil in your choice of color. This may include Hot foil stamping or Cold foil stamping. As the name suggest hot foil stamping is a process that include stamping of foil under hot conditions, where as cold foil stamping is done in cold environment. This has diverse visual appeal, the cold foil stamping would be more towards dark and dull tone where as hot foil stamping give a bright and sharp look to the imprint. Both metallic and non-metallic foils are available, so you don’t necessarily need to use shiny gold or silver; you might go with a smooth matte red, instead.

Embossing/Debossing

Your business card design is physically raised (embossed) or recessed (debossed) into the business card template. This technique is often used in combination with other methods; for example, an embossed foil effect suggests elegance and class. Be careful when embossing text; if the words are too small or if you don’t use ink or foil to accentuate them, they won’t be readable.

Choose a coating for business card Layout

A coating is a film  that enhances your card’s durability and appearance. Coatings are often called “finishes” because they’re applied after the business card is printed. But since they can have a huge effect on the look and feel of the final design, it’s never a bad idea to plan ahead.

Lamination

This option is usually a bit more expensive, but it grants your card heavy-duty protection against spills, rips, and other damage. Laminated cards last longer as compared to a non-laminated card, so your client should be able to get more use out of them.

Ultra Violet Coating

Ultraviolet (UV) coating won’t do much to improve your business card’s durability, but it will add a great deal in terms of look and feel of the Visiting card, as it will provide even more gloss than aqueous gloss. UV coating also helps to bring out the colours in your business card, it brightens the business cards design and will really pop out the effects in your clients card.

Spot

In Spot you don’t necessarily need to coat the entire card, or even use just one type of coating. Spot coatings allow you apply a finish to a specific area of the business card design. This is especially popular with UV coating, which you can use to draw attention to the text or logo on a card by making it extra shiny.

Choose a color scheme of Business card design

 

Color of the cards are extremely important element of your design, especially considering that people keep colourful cards more than standard black-and-white cards. The best colors for business cards are black backgrounds or pops of red because they stand out amongst others.

Make sure the colors you choose matches the goals you discussed with your client at the beginning of the project. Don’t just pick colors that you think look nice. The business card is an extension of your client’s personality—and not yours.

Select typography

Finding the best combination of typefaces and fonts can be a challenge. It is usually the best to limit yourself to maximum two or three fonts—with the perfect blend of colours, too many fonts can be distracting. You should consider pairing a neat, easy-to-read serif or sans serif with a decorative font. That way, you’re adding personality to your client’s name, but the contact info should be readable.

Prep for printing

Contrary to popular belief, a successful print run is not just the printer’s responsibility. As a designer, you have the power to make the whole process much smoother and faster. You must communicate with the printer and prepare the business card artwork for optimal printing, especially when the designing for yourself or for your clients.

One last thought

One of the best parts of your job as a designer is that you can rock people’s expectations. Instead of the same old boring designs, you can create a totally unconventional business card that people will want to hold and keep for years. That sort of card isn’t just an investment in the business. It is not just an extension of the cardholder’s personality. A truly phenomenal business card is one that starts a conversation—and keeps it going.

Have questions about how to design a business card? Have an example of an exceptional business card? Share it all in the comments!

Top 7 reasons for choosing a Freelancer

Over the last few years the tech generation has transformed. The way things work and the way business use to work worldwide. The way work use to happen has been changed dramatically. More and more people are working from home or off-office site. Many people are working as consultants or contractors than full time employee. A recent study shows that more people are choosing a Freelancer over an agency . This population contributes $715 billion each year to the economy through their freelance work.

Many people in today’s time overlook the benefit of hiring a freelancer because of their low visibility in google. As compared to an agencies with large marketing budgets. A quick Google search will certainly lead you to the biggest and the best agencies in town. Some clients get carried away and are being attracted by these agency route because of the comfort factor. They get from hiring a company that has a large office space and multiple employees. This is a great concept for large companies who can afford such big companies, but for a smaller\ newly start up, there may be a better option if a person try to find the gem. I would like to draw your attention to the list of reasons that you may want to consider while hiring a freelancer over an agency for your next design project.

Top reasons for choosing a Freelancer in today’s time

1. Economical to choose Freelancer

To start with the most common point of discussion. Many Freelancers, work from home and they don’t have any overhead costs to pay just like a large agency. This allows us to offer more affordable prices without a reduction in quality.

Using freelancers who are not considered employees can help to get work done much faster and cheaper, without adding to headcount. But by calling someone as an independent contractor doesn’t make them one.

2. Accessibility

Many Agencies try to have more clients and prioritize their work based on client size and money they offer to them. If you’re competing with a multinational corporation for attention then, it can become very easy for your “smaller” project to get overlooked, and you may also expect a good delay in projects outcome. Whereas freelancers on the other hand tend to work on a hand full number of projects at one time, this is because they can give you their full attention and deliver what is expected out of them. You’ll feel like your job is the most important thing they are working on.

3. Quality

In today’s time one of the toughest things for a freelancer is to grow their business and also keep their schedule full of work to sustain them for long. This fuels them to offer the best service possible and also to go the extra mile to make sure that clients keep coming back again and again. It’s not uncommon for them to provide in freebies or value-added services to the deal. Freelancers run their own business, which thrives on repeat work and repeat customers. While staff members’ performance may have peaks and valleys, freelancers know the contract is always subject to renewal.

4. Communication

If you’ve ever hired an agency you’ll know that most of your day-to-day communication will be through a client manager (CM) who then communicates your requirements to a designer or any other person based on the requirement. This drastically slows down the process and can sometimes lead to a case of “broken relationship” where designers receive incorrect or incomplete information. When we compare this to the process of a freelancer, you’ll deal with the designer directly, which saves a lot of time and allows you to discuss the job with an expert who understands the full scope of the project.

5. Stretch ability

Many freelancers are of a different breed and often have very unique working hours. They are very flexible and it is not unusual for them to work late into the night. You will also find that they are accessible through e-mail at almost any time of the day. If your website is down or you have an emergency, there’s a good chance they will always be able to help you resolve it quickly, than any agency.

6. Experience and Quality

When anyone hires a freelancer you would know, who would exactly be working with in a team. One can select them based on the experience and skill set that is required for the project. When a person hires an agency it is next to impossible to tell who will be working on your job. A person is paying for experience, but won’t know if your project is being handled by a team of senior designers or a single intern.

7. You’re Hiring Us Anyway

It may come as a big surprise to some people, but just because you have hired an agency does not mean that they are just doing your work. The inside story is the agencies frequently contract freelancers to do their work that is given to them by clients. It’s very possible that you’re getting the work of a freelancer with the mark up of an agency. It’s not a bad idea to consider cutting out the additional cost right off the get-go.

Expert Advice On SIX best and Effective Logo Design

In an age of computers, there are millions of people

out there calling themselves designers and offering logo design services. The real question is how many of them know what makes a great logo design? There’s no perfect formula to answer this, but there are a number of fundamental design principles that will surely point you in the right direction:

  1. Simplicity

 

This is arguably the most important aspec

t of logo design and one that is often forgotten. Flashy effects, a rainbow of colours, and detailed illustrations are only a few of the temptations that can reel in an amateur designer. These may look impressive at first glance but only work in perfect situations. In the real world, there are times where a logo needs to be printed to a minuscule size and can only use 1 colour. Suddenly that 12-color 3D surfing unicorn logo seems pretty useless. The lesson here is to keep it simple, stupid.

  1. Flexibility

 

There once was a time when a company’s letterhead was the only place a logo would live. Now, a great logo will need to work in print, on the web, embroidered on a hat or as a small icon on a social media account. How on earth could a single logo possibly work in all of those scenarios? It can’t, but a logo system should do the trick! The best designers will consider how the logo will work in horizontal and vertical lockups or as a standalone icon.

  1. Appropriate

 

Have you ever seen a logo that felt a little off or awkward to look at? There’s a good chance it was because the design wasn’t built with geometry. Look closely at a flower petal or a snail’s shell and you’ll notice that they can all be broken down into basic shapes. The entire natural world is made up of circles, squares, and triangles and your logo should be too!

  1. Targeted

 

It is important to consider the target audience a logo is meant for. Does the logo make you think of the product or service that is being offered? Does it inspire a purchase? Is it Memorable? These are the questions that should be asked to ensure that the logo not only looks good but is effective as well. World class design or not – if you’ve got a logo of a dirty worm, people won’t want to drink your apple juice.

  1. Timeless

 

Trends come and go but a great logo will stand the test of time. There’s a reason the CN railway logo hasn’t changed since the 60s – the mark uses design fundamentals and steers clear of generational styles. Peace symbols and tie-dye were groovy in the 60s, but they sure wouldn’t make sense on a railcar now. Avoid re-branding every 5 years and stick with simplicity.

  1. Distinct

I’ve left this for last because the entire success of your logo hinges on the “unique” factor. Even a logo with a great design can be a failure if there isn’t a creative concept behind it. We’ve all seen the generic logos with wavy lines or a series of circles. The problem is that I can’t remember any of those brands names or what they sell! What’s the solution? Use combinations to put a new twist on an old idea.

Whether you’re a designer, a client or an ordinary consumer, I hope you’ll look at logos differently after reading this. There really is a lot of work behind the scenes to make a great logo.


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