Bachelor of Arts | HistoryMinor | Classical Civilizations
September 2010 - May 2011
The WiderNet Project
2011 - 2013
Indiana University, Bloomington
Master of Information ScienceGPA: 3.78
May 2012 - May 2013
Nov 2013 - Feb 2015
Jun 2015 - Present
Symmetri Marketing Group
A small collection of my previous works.
Runzheimer Company Site
Schawk Company Site
SGK Company Site
IU Libraries Film Archive
Graduate School Usability Study
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PinpointCare Version 2
Orthopedic Bundle Care Programs.
"PinpointCare is a secure, cloud-based platform, that connects all of a patientâs care providers. Our care coordination solution connects patients to their providers anywhere and at anytime, through workflow and communication tools. Using personalized care plans to chart a path to wellness, patients and providers can rise above the noise and focus on getting well."
Requirements Gathering Presentation, Personas, Flowcharts, Site Map, Wireframes, Designs.
IU Money Smarts
Indiana University Office of the Treasurer
The campaign objective was to inform Indiana University students about making wise financial choices during their years in college. The primary audience was IU Students identified as being 'at risk'. This included:
Students over $40,000 in debt (taking out $10,000 a year in loans)
Students with a GPA below 2.0
Students not making satisfactory academic progress, taking too many credit hours (repeating credit hours)
Students not graduating within 6 years.
The goal was to speak about financial literacy in an 'accessible' and engaging way to students without distracting from the seriousness of the topic. The website was to provide a fun and interactive experience for students to learn about an uncomfortable topic.
The primary objective was to create a single application that allowed employees to locate, retrieve, and track films belonging to IU's archive. Additionally, employees needed a widget to process, catalog, and track their day-to-day updates working for the film archive. This required me to design and develop the application from beginning to end.
The University Graduate School requested an information architecture usability study of their proposed website. The information architecture was completed in the IU Bloomington template and usability testing was conducted with members of the target audiences. The purpose of thisevaluation was to ensure the appropriate and intuitive labeling and placement of the information represented on the site.
Founded in 1933, Runzheimer connects people, companies and their vehicles in ways that drive superior productivity and impactful business intelligence. As a result of a new business plan, Runzheimer focused on three core business offerings. The three focuses of business are:
Business Vehicle Services
As part of this new business plan, Runzheimer focused on a rebranding initiative, highlighting Runzheimerâs new âConfidently Forwardâ brand promise throughout several marketing tactics, including an updated website.
Schawk, part of SGK Inc is a group of "trusted advisors in production, premedia, print services and workflows â helping to protect brands across media channels by producing superior quality assets while improving supply chain efficiencies to improve bottom lines." With continued growth and business offerings, Schawk came to Symmetri Marketing Group to build a new website that reflects the company's direction.
Brand performance company, SGK grew into an industry leader with their core offerings to create, activate, and protect brands. With additional brands and becoming a company beneath Matthews International Corporation, SGK came to Symmetri Marketing group looking for a website refresh that highlights their core offerings while explaining their new stance as a Matthews International company.
"Carestream Healthâs Clinical Collaboration Platform gives all those who provide, manage, receive and reimburse care the ability to access the clinical imaging they need â using their preferred platform and screen for each workflow and setting." Looking to market their Clinical Collaboration platform, Carestream came to Symmetri Marketing Group to build their product's microsite.